Factors hindering acceptance of using cloud services in university: A case study

Purpose – The aim of this paper is to propose a novel evaluation framework to explore the “root causes” that hinder the acceptance of using internal cloud services in a university. Design/methodology/approach – The proposed evaluation framework incorporates the duo-theme DEMATEL (decision making trial and evaluation laboratory) with TAM (technology acceptance model). The operational procedures were proposed and tested on a university during the post-implementation phase after introducing the internal cloud services. Findings – According to the results, clear understanding and operational ease under the theme perceived ease of use (PEOU) are more imperative; whereas improved usefulness and productivity under the theme perceived usefulness (PU) are more urgent to foster the usage of internal clouds in the case university. Research limitations/implications – Based on the findings, some intervention activities were suggested to enhance the level of users’ acceptance of internal cloud solutions in the case university. However, the results should not be generalized to apply to other educational establishments. Practical implications – To reduce the resistance from using internal clouds, some necessary intervention activities such as developing attractive training programs, creating interesting workshops, and rewriting user friendly manual or handbook are recommended. Originality/value – The novel two-theme DEMATEL has greatly contributed to the conventional one-theme DEMATEL theory. The proposed two-theme DEMATEL procedures were the first attempt to evaluate the acceptance of using internal clouds in university. The results have provided manifest root-causes under two distinct themes, which help derive effectual intervention activities to foster the acceptance of usage of internal clouds in a university.